“A pretty day for a pretty creature” - davines

Davines Village, Parma, Italy

Our Purpose

Our Story

Davines Group was founded by the Bollati family in Parma, Italy in 1983 as a high-end haircare research lab. After a decade of honing our expertise and formulas, the Davines brand was created. Since the start, we’ve focused on crafting quality products that are scientifically engineered for effectiveness and express our distinctive style and spirit. As a B-Corp company, we make everything with special attention to and respect for our environment. Davines products are still made in Parma today with a combination of the highest-quality natural ingredients and scientific rigor. As firm believers in curiosity, open-mindedness and exploration, and with a high regard for culture in all its forms, we are constantly developing concepts and products that challenge the mainstream conceptions of beauty. Though we are an international company, our roots are planted in our heritage as a family-owned lab, guided by the desire for quality products with timeless appeal.

Sustainability

At Davines, we believe that living a balance of beauty and sustainability, what we call sustainable beauty, can improve our lives and the world around us. Sustainability encompasses the responsibility we owe to ourselves, the people we work with, our customers and the world in which we live and operate. It is a concept that is deeply entwined with our brand.

Philosophy

We believe in the beauty of individuality and diversity. We praise the grace, elegance and distinct characteristics that make each of us who we are. We consider ourselves as a tool for our customers to express their own uniqueness. By creating beauty, we hope to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.

Lifestyle

Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects and products.