Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.
“BY CREATING BEAUTY SUSTAINABLY, WE ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT IN WHICH THEY LIVE & WORK, OF THE THINGS THEY LOVE.”
Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit.
A STORY OF CRAFTSMANSHIP
Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We love things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.
Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. Quality is also intended by all of us, by our partners and consumers as quality of life.
At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.
More than two decades later, the Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico City, our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.
Our aim is to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients.
This new revolutionary colour system is the best of beauty and the love of planet all rolled into one! As a bonus it is GREAT for keeping colored hair healthy. A New Colour (ANC) is an ammonia-free line that leaves hair soft and conditioned while the pigments deliver long lasting vibrant colour.
Let’s break it down a little better…. Ammonia free is more than just comfort for your scalp. Have you smelled ammonia lately? Ugh! ANC has no overwhelming ammonia odor and is a pleasant application. This alone is priceless, but let’s move on.
A New Colour is going to be smooth and hydrate hair.…its BRILLIANT! And if Mother Earth wasn’t happy enough, NATURAL Antioxidants will give the color a long lasting and shiny effect with anti-ageing properties! And Davines STILL isn’t done with the benefits of A New Colour.
This extraordinary color line has total white coverage and perfect lifting and new pigments offer longer-lasting reds. Now THAT is truly genius.
Watch Angelo Seminara, Davines creative artistic director talking about the benefits of the new color
Benefits of the line
extraordinarily velvety, intense and multi-faceted colours
- with natural anti-oxidants for long-lasting, shiny colours
- ammonia free, for an odourless and pleasant application
- delicate formulas for smooth and hydrated hair complete, simple and flexible system